Increase your blog's visibility - Indeed,...
Increase your blog's visibility - Indeed, I've discussed this in previous posts when I got a surge of traffic and feed subscriptions primarily due to outbound linking.
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Linking for reader information - Your readers are looking for something and that something is useful information. If possible, refers readers to as much useful information as possible. Readers that find the information indeed useful will associate you with that 'good information'.
Make them link to you - The visitors of your blog will be more inclined to link to your blog given that you provide good quality content.
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Keeping Top Search Results Despite Fluctuations
ByRobinson Go2CommentsCategories: SEO Advice
How can you stay on top of the Search Engine Results Pages (SERPs) knowing they change their algorithm everytime!?
Simple, my advice is: Don't put all your eggs on one basket! Spread your bets on different keywords.
Most people are building towards gaining one top position for a keyword. When the blog is big enough and it has achieved a top position, then that's good. However, if they lose that spot because of a change of the algorithm in a new update, traffic would go tumbling down.
I'm not saying that focusing all your efforts on one keyword is wrong. This posts makes you aware of alternatives you can focus on. If your blog is new, focus on one major keyword. If your blog is pretty old then you can use this advice. We know the search engines' algorithms change a lot. So be practical and brainstorm what's best for your blog. Keep in mind that if you do make it big, you should never look back!
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Swapping Links Fraud Exposed
ByRobinson Go2Comments
Reciprocal linking is common nowadays and lots of bloggers 'trade' links everyday. This strategy helps your blog in terms of SEO and a little bit of traffic. In this brief post, I'll look into the SEO aspect of reciprocal link exchanges.
When you receive link exchange requests from other blogs, look at the page where they are placing their 'links'. If these links are embedded in Javascript code, don't swap links with them. In the naked eye, you do see links from their blog to yours but search engines cannot read these kinds of text links. In search engine optimization, the best links you can get are those one-way links from others. This is what that blog was aiming for, fooling you so that you link to them but they don't link to you.
These blogs hope that you use a simple HTML link on your blog to link to theirs so they can get some value. You link to them but they don't link to you, thus you get nothing in return. If you do get these bogus link requests, be careful and learn from this and make a similar post to expose these frauds. Don't just ignore them, expose them!
Use Alt Attributes for your Image Tabs
ByRobinson Go5Comments
Today's tip is simple. Use descriptive Alt attributes in your image tabs. Why? I list down two reasons.
1. Loading time - Graphics that take too much time to download can cause visitors to leave your blog before they even get a chance to see it! That's why some people turn graphics off in their browsers to save time. Knowing this, you should provide all your information in text as well as graphics. A definitely must do is to provide Alt attributes to your images. The Alt text will load in place of the images when the graphic does not display for any reason. Visitors who choose not to browse with graphics turned on will have an easier time time navigating your blog.
2. SEO benefit - Alt text is spidered and indexed by many of the major search engines. So using keywords in your Alt text will improve your ranking in search engines and will provide description of the images in the event they are not loaded.
So be practical and add Alt text into your image tags! If you enjoyed this post, make sure you subscribe to RSS for more good advice to succeed online!
Advice on Sidebar Archives
ByRobinson Go14Comments
To be honest, I don't really see any practical use for this sidebar widget. I've seen them in many blogs all over the blogosphere and I just noticed that I've always ignored this. Well, to really know whether it is practical to place Sidebar Archives on your blog, consider these 2 factors.
The Time Factor - yes, it adds an element of time for your blog. In my opinion, this can turn out negatively for archives users as some readers will see when you started blogging and etc. Sometimes I see blogs with archives and have only 5 posts written. So what impression did I have? The blog is new, very new and I don't think it bodes that well. On the other hand, if you have been blogging for 3 years and I visited your blog then I see your sidebar archives, I get the impression that you have been blogging for quite long already and the psychological authority factor is definitely a plus for you!
The Usage Factor - In my opinion, Sidebar Archives is one of the least used sidebar widgets you can place on your blog if not the least. When I see them, I don't take another peek. So if you consider it's use for your readers as your main factor, then you most likely wouldn't place this widget at all.
The SEO Factor - Simple, the presence of sidebar archives in your blog increase your internal linking thus you leak less Pagerank.
What now?
Just my practical opinion, if you're a new blogger, you definitely should not place sidebar archives. On the other hand, if you've been blogging for years, you may consider the 3 factors above in deciding whether to place this sidebar widget but add more weight to the usage factor as readers should always be first!
Any thoughts on sidebar archives? Share them below and I'll DoFollow you!
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Post Name as Permalink URLs
ByRobinson Go23CommentsCategories: SEO Advice
There are two general forms of Permalinks we see in the web.
1. http://robinsongo.com/?p=45
where 45 is 45th post made in this blog. If you are using Wordpress, this is the default permalink URL format.
2. http://robinsongo.com/2007/05/21/post-name-as-permalink-urls
In this format, you will see the year, month, day and the post name. This is what I'm using right now and in my opinion is the best permalink format out there. The presence of the date in the URL has it's usefulness also. To prove that this is better, here are two advantages of using the post name as part of the permalink URL:
Search Engine Optimization It is a well known fact that one of the most important factors in determining how your post ranks in search engines is your post URL. Lets say I am trying to rank for the keyword permalink, if the word permalink is in my post URL, I would have a higher chance to rank high in search engine results.
Comfort for your readers Okay this reason wouldn't benefit you much but I'm really sure that your readers would really appreciate this. I've had lots of experiences before where I liked a previous post and wanted to read it again after a few days or so, so I tried to find it through my search history. And then when I checked my history I get these results:
robinsongo.com/?p=2
robinsongo.com/?p=18
robinsongo.com/?p=32
robinsongo.com/?p=38
robinsongo.com/?p=39
robinsongo.com/?p=44
robinsongo.com/?p=47
and more!
So now you get my point! In some point in time, this permalink format would cause much hassle for your readers especially when your blog is already huge and has so many posts.
On the other hand, let's say you wanted to refer to permalinks in robinsongo.com and these are the results you see in your search history:
http://robinsongo.com/2007/05/21/post-name-as-permalink-urls
http://robinsongo.com/2007/05/15/a-comprehensive-blogging-guide/
http://robinsongo.com/2007/05/11/8-shrewd-ways-to-optimize-google-adsense/
http://robinsongo.com/2007/05/10/the-10-most-effective-ways-to-increase-blog-traffic/
In just a second, you'll know that the first link is the link you're looking for!
If you have any thoughts, share them by commenting below! Also, if you enjoyed my good advice, make sure you subscribe to RSS Feed!
Meta Tags
ByRobinson Go0CommentsCategories: SEO Advice
Meta Tags
Meta tags are used by search engines to allow them to accurately list your blog in their indexes. These tags are not required for your blog and are not visible to your readers.
There are two commonly used meta tags. These are the meta keyword tag and the meta description tag. Search engines differ in the way they view these meta tags.
Meta Keywords Tag
Using the tools above, you must have ideas now which keywords are suitable for your blog. Enter these keywords in the content portion of the tag separated by commas. Remember to include both the English and British or z and s word forms and singular and plural versions of the words.
Examples: Optimization and optimisation; Blog and blogs.
Meta Description Tag
Depending on the search engine, the description inside the content portion of this tab will be revealed to searchers. Use this tag well to describe your blog. However, keep it reasonable and straight to the point.
Right now, I'm using the meta description tag only and not the keyword tag. If you search in Google robinson go and when you this blogs source page, you'll see that the description of this blog in Google search is the same as the description in my meta description tag.
Where to place Meta Tags?
Simple, look for the code and place the meta tags after this. There are a lot of spots to choose from but this is my preference.
Now you have an idea of Meta tags, go to your blog and add them! Also, don't forget to subscribe to RSS feed for more tips!
Keywords
ByRobinson Go0CommentsCategories: SEO Advice
What are Keywords?
Keywords are words or phrases you want your blog to be found under search engine results when a surfer types in a search box. For example, the word money is an often searched keyword.
Keywords can bring well targeted traffic to your blog. The word targeted is very important here. If your visitors come to your blog by accident and they didn't find what they are looking for, in less than 5 seconds they'll leave your blog.
Finding Keywords for Your Blog
Choosing the right keywords is an important step. Generic keywords are usually not the best approach because you have to compete with million of other pages. Be specific and focus on a few keywords for your blog. To find the most efficient keywords for your blog, use these tools and be critical. There are two simple ways to finding the right keywords. Brainstorm and use the tools below to get the perfect keywords for your blog.
Ask yourself what other people would search for to find your blog.
Search for keyword tags on other blogs that share your niche.
Use keywords that people actually use when performing searches.
Look for keywords that are being targeted by fewer blogs.
Keyword Tools:
I recommend two tools to help you find the right keywords. These two tools show you which keywords get searched and how frequent they are searched for.
Overture This tool is based on the prior months results and is free. However, it combines the singular and plural versions of the word. For example, the results for blog and blogs are combined and the result is identified by the word blog.
WordTracker This tool takes sampled data from search engines and projects future search rates for different words. In my opinion, WordTracker is better than Overture because it separates the singular and plural versions of the word you aim for.
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Introduction to Search Engine Optimization
ByRobinson Go2CommentsCategories: SEO Advice
Search engine optimization is the process of improving volume and quality of traffic to your blog from search engines via search engine result pages. It is also a way of marketing for your blog by using how the algorithms of search engines like Google, Yahoo and MSN work and what human visitors might search for.
There are very many ways to improve your blogs search engine rankings. These involve optimizing your blogs coding, presentation and structure.
However, the most basic rule in SEO is to get your blog indexed by search engines because if your blog is not indexed in the first place all these tips and tricks will be useless. Since you are starting a new blog, you have to wait for a period of time before it can get indexed.
How to get your blog indexed
Submit to search engines - Before a search engine can include your blog in it's index, it must know that your blog exists. The best way to tell them it exists is to simply submit your blog. This is something you can easily do for yourself. Here are the submission links:
Google [Submission Page]
Yahoo! [Submission Page]
MSN Search [Submission Page]
WiseNut [Submission Page]
AltaVista [Submission Page]
AlltheWeb [Submission Page]
AxxaSearch [Submission Page]
Get links - Although your blog can get listed into some search engines, it won't get into Google unless there are links from indexed pages from other blogs pointing to your blog. I didn't submit my blog to any search engines but it was indexed by Google in less than 5 days and not only that, this blog ranked first for my name robinson go. Therefore before you submit to Google, get some links from other blogs that are in Googles index!
The Google Sandbox
You might find that, after doing everything for your blog to get indexed, it's still not listed in Google. This may be due to the Google sandbox. The Google sandbox keeps a new blog with a newly registered domain out of the index for a period of time. The reason being there are so many new spam blogs on the internet that blatantly copy content from other blogs. This led to the creation of the Google sandbox to discourage the creation of these spam blogs. If you're just starting your blog, don't worry, just be patient and your blog will get indexed soon. Now that you have a basic idea of SEO, go out there and get your blog indexed!
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Posted in Pets Post Date 12/09/2016