Affiliate Manager and Project Manager
An affiliate program is a project and as such must be managed by a project manager. In the case of affiliate marketing project manager, affiliate manager.
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The project is not related to product, but to promote the product.
An affiliate manager should be qualified as a project manager to manage time, costs, risks and resources (if any) dedicated to promoting and at the same time, he / she must be able to recruit JV partners and affiliates, to create tools to promote and monitor the launch. He / she may also be a launch manager, but it's something I would recommend to be treated by a product manager or a manager dedicated launch.
Generally speaking, an affiliate (and an affiliate manager) do not have to deal with problems, for example:
- Create products
- Owning and managing inventory, equipment, etc.
- Monitor and track payment transactions
- Have a website and a basket
Anyway, we see that an affiliate manager facing websites and products. Websites should be regarded as places where additions affiliate manager for promotional tools and products are tools! Therefore the work of a branch manager is a task for the project!
We will go on to discuss the role of a super affiliate. A super affiliate is a company that has to stand out from the rest. You really need to have a plan in place if you want to become a super affiliate. It is not enough that you approach the market in a static way.
There are two options if you want to become a super affiliate:
- Create a large company as an affiliate (to control your activities as a project, you need a good site and complex to keep your business and you need to create an excellent product, your service)
- Delegated a good affiliate manager to make you become a super affiliate
Being a super affiliate has significant advantages:
- Increase your visibility and popularity
- So you have several people asking to be their partner JV />
- You can request an increase in commissions
If you really start to think like a project manager and obtained before a branch manager or a partner, you're already a step forward. Concepts such as milestones, schedules, risk assessment, resource utilization, costs, roadmap, business plans, etc. shall be fixed in your mind and your knowledge of driving.
If you are a marketer is an excellent opportunity to collect information from company management to enhance your business skills or management. If you are a technical person, well it is question of law, easy to start to become like a marketer.
Those with this approach is people with vision and focus on a business decision rather than an opportunity to earn money.
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